How to become a Music Promoter: 7 Duties, Salary & Benefits

How to become a Music Promoter

How to become a Music Promoter: Step by Step Guide

Promoting a concert is the primary responsibility of a music promoter, often known as a promoter. The people in charge of “putting on” the concert are called promoters. To set up an event, they coordinate with clubs and concert venues, as well as agencies and, in certain circumstances, the bands themselves.

Promoters are responsible for spreading the news about that show. They also handle planning the band’s backline and incidentals like motels. In a nutshell, the promoter’s responsibility is to ensure everything runs well. Remember that a promoter of this type is not a radio plugger or a public relations agent.

How to become a Music Promoter

Responsibilities of a Music Promoter

If the music promoter is not affiliated with a particular location, they should:

  1. Work together with musicians and managers to choose a performance date.
  2. Make a concert agreement with the band or their agent. What cost will be incurred? The promoter offers accommodations, right?
  3. For the agreed-upon date, reserve a location.
  4. To get the word out, use radio, social media, and the local press. They might want to contact their mailing list and post flyers.
  5. Ensure that the band has all it needs, including backline, lodging, riders, etc.
  6. Set the time for the sound check and the show’s running order.
  7. Make plans for a backup band.

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How Much are Music Promoters Paid?

The remuneration for promoters varies and is based on a number of variables, such as:

  • The contract signed with the group/agent.
  • How well-known the acts are that the promoter works with

It can be very difficult for independent music promoters to make money, and many independent promoters work other “day jobs” in addition to promotion. Profits from an event are how promoters pay their bills.

Promoters have two options when working with bands: either pay the band a predetermined price regardless of how many tickets are sold, or share the proceeds with the band. A promoter can easily lose money on a show with either of these partnerships. Planning is key to being a successful promoter.

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How to become a Music Promoter

You can start promoting yourself in two different ways. You can reach out to local promoters and venues, offer your services, and pick up the necessary skills that way, or you can try to launch your own promoting profession.

Start small if you wish to work for yourself. Offer to advertise a concert for your favorite local band. Make arrangements for the location, speak with the local media, spread the news on social media, and hang some posters promoting the event. If you do a good job, more bands will find you, and as you establish yourself as a reliable music promoter in your community, bands from other areas will find you as well.

To become one, take these actions:

1. Complete a bachelor’s program in business, marketing, or a closely related discipline.

The minimal educational qualification for a music promotion role is a bachelor’s degree. A lot of would-be music promoters decide to major in business, marketing, or a similar subject. You can learn about subjects like economics, finance, statistics, and sales and marketing in these programs, all of which are crucial when working in the music business.

If you wish to work in promotions, it might also be advantageous to minor in music. You will gain a comprehensive understanding of the music business as a result.

2. Amass work experience in the music business, preferably in marketing or promotions

To become a music promoter, you must first gain expertise in the music business. It’s common to find entry-level jobs like assistant or associate promoters, which give you practical work experience. You can network with individuals already employed in the music industry or use internet job boards to find these positions.

Another option to obtain experience is to work unpaid at nearby establishments. This enables you to interact with specialists in the business and learn about the typical tasks performed by music promoters.

3. Establish effective interpersonal and communication abilities

Music promoters collaborate with a wide range of specialists in the music business, including musicians, venues, and other experts. Therefore, good interpersonal and communication skills are crucial for music promoters to have in order to properly communicate with people.

For instance, in order to effectively advertise their concerts, music organizers need to be able to connect with musicians and their staff. Additionally, they must be able to bargain deals and contracts with managers and owners of venues.

4. Have a thorough understanding of the music industry.

The music business is a complicated one with numerous moving elements and varied aspects. You may better comprehend what your responsibilities as a promoter are and how you fit into the overall picture by having a greater understanding of how the business operates.

For instance, you should be aware that record companies are responsible for discovering musicians and advancing their careers, while managers are in charge of managing day-to-day activities like scheduling and financing. To make sure that your artist’s career develops as intended, you can engage more productively with these parties by being aware of this information.

5. Stay current with music industry trends

Music trends shift regularly, therefore it’s critical for music promoters to keep abreast of the most well-liked musicians and musical subgenres. This might assist you in choosing which artists to support and the locations of events.

For instance, if you’re a hip-hop music promoter, you might want to concentrate on a neighborhood with a sizable African American population. Additionally, you ought to be aware of the places that frequently feature rap performances as well as their guidelines for hiring.

6. Have the capacity to act independently and with initiative

Music promoters are independent contractors who frequently have to act swiftly. You could have to arrange a location, hire musicians, and handle all of the event promotion on your own. Because of this, it’s critical that you have the initiative and independence to operate independently.

7. Become a member of organizations for professionals, like the National Association of Record Industry Professionals (NARIP)

Professionals in the music industry can join the National Association of Record Industry Professionals (NARIP). It gives members access to educational materials and networking opportunities to support their career advancement. You must work for an industry organization or have at least five years of music business experience in order to join NARIP.

You might also think about joining other groups that offer comparable advantages.

How to become a Music Promoter

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How to make Money as a Promoter

Promoters that partner with megastars who fill large stadiums might earn a sizable income. However, independent music promoters may easily find themselves working nonstop and accruing more debt. Many promoters also work a day job to pay their bills. If you wish to work as a promoter, you must have a thorough awareness of the financial obligations and use extreme caution when negotiating with artists and venues.

A promoter’s costs for a certain concert could include:

  • Venue rental
  • Advertising (posters, media adverts, online marketing charges, etc) (posters, media advertisements, online marketing costs, etc.)
  • Backline leasing
  • Accommodation for band
  • Rider

Some of these payments, like the venue charge, are unavoidable, but there are methods to reduce some of the costs associated with promoting; if you plan to stick with this for the long term, you should find every opportunity to do so. For instance, rather than you bearing the expense, ask the band, label, or agency to print and mail you the posters. If the band’s concert won’t bring in enough money to pay the expenditures, don’t give lodging; if you must, host them at your home. Don’t give out excessively generous riders; a few bottled waters and a few beers will do. Together with the band, split the expense of renting specialized equipment.

Working under a door-split contract arrangement, as opposed to paying the band a predetermined price, might also help you save money on some of your expenses. In this manner, you first recover all of your outlay before paying the band, assuming you do. Paying a set fee is acceptable—indeed, ideal—when working with a band whose ticket sales you are confident will enable you to cover your costs. However, bigger artists will balk at this type of arrangement and will want a set fee.

However, a door-split arrangement is equitable for both parties if the band you’re putting on is still making a name for themselves. Make sure the band makes an effort to raise some additional funds by selling some items at the concert. A kind promoter might give the band some gas money if you have a door-split deal and the show didn’t make any money. This can go a surprising amount toward building your reputation as a good promoter.

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Why Music Promoter Contracts Are Necessary

A contract is usually necessary when dealing with significant sums of money. But many independent music promoters often omit the contract since they are aware that they won’t make much money, if any, from the concert.

It is still a good idea for a band and promoter to have a contract that specifically states things like whether or not the promoter will provide lodging, who is handling the backline, when the soundcheck is, how long the band’s set will be, what the band will get for a rider, and of course how any profits will be split, even if no money will be changing hands at the end of the night. Later confusion is lessened.

Frequently Asked Questions about being a Music Promotion

How Valuable are Music Promoters?

Promotion can be quite worthwhile. It makes a difference between getting a music heard by people and launching it into space. You owe it to yourself to make the music worthwhile after all the effort you’ve put into it. We genuinely believe that using a music promotion business is preferable to attempting to do things on your own.

How much money do Music Promoters make?

The average yearly wage for music promoters in the United States is $38,355, or $18 per hour. The bottom 10% earn less than $24,000 annually, while the richest 10% earn over $60,000 annually.

How do Promoters locate Musicians?

Listen to some of their most recent music and shows, then check out their social media profiles and accounts to discover how many people follow them. See what kind of interest you can generate by requesting and publicizing the fact that you are seeking for submissions for your event.

Which platform gives musicians the highest pay?

Here are some conclusions: Spotify paid musicians and artists a total of $7 billion (US) in 2021, more than any other streaming provider. The streamer claims that in 2021, almost 1000 artists made $1 million in revenue, 450 artists earned over $2 million, and 130 artists earned over $5 million.

How to become a Music Promoter


The fact is that many musical performances are financially unsuccessful, particularly those that feature up-and-coming musical acts. It is acceptable to arrange your gigs so that you lose the least amount of money possible, so long as you are not withholding money from the band. The majority of emerging bands will understand that and cooperate with you. Since you succeed, they succeed as well. It’s important to treat everyone fairly, including yourself.


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